Vargas Visions Design LLC
Branding specialist, graphic design, web design
If there's something strange...and your brand ain't good...
Who you gonna call?
Be meaningful. successful.
Featured Social Media Project:
Ay Güey Modern Mexican Food - Social Media Animation
I created a luchador and skull face for secondary branding elements that would have potential of becoming ads. My restaurant client wanted a different character to be animated, but I began experimenting with the simple luchador face first in order to familiarize myself with the software. My client loved the outcome so I rolled with it and began making some social media content to promote the restaurant’s menu and featured specials. Seriously, this little guy puts a smile on my face every time I work on him!
Featured Logo Project:
Complete Punch Professionals
This client wanted a logo that was professional, but with a little extra edge and rock n’ roll vibes. So I threw in some construction and tool-working elements to really showcase their labor-intensive work. Along with the logo, I also whipped up some minor branding ideas, mockups, and a killer color palette. They were very happy with the final product.
Are you memorable?
The importance of your identity.
Does your business have an identity, a personality, does it reflect your goals and attributes? Does it convey a reputation?
Branding is more important than ever as the amount of platforms for marketing and advertising is constantly growing and changing.
Here are some quick questions to ask yourself about your own business branding needs:
01
Do you have the budget to look professional?
I get it, there is a budget. Some folks think their logo can be put together by their uncle who took computer classes in high school, or maybe your kid drew something really cute and now you want to use that as your logo. PLEASE STOP.
Investing in your image is critical for your success. Without a clear foundation, your business will start off on the wrong foot.
If you are serious about making your business profitable and visible in your market, a professional should aid you in your road to creating a brand identity that will communicate better to your audience.
02
How recognizable are you compared to your competitors?
Quick solutions for logos will only hurt your goal of visibility and competitive edge.
But what about Canva? Those logos are cool and don’t cost much.
While saving some bucks to get a quick logo seems like a good idea, the lack of foundation and personalization is a recipe for failure. Websites offering ready-made products purchased from stock avenues, will get you into some awkward positions. I have heard this before from said victim-clients, “I purchased a logo from so-and-so site and I found another company using it. Can I ask them to stop?”
No. Those sites are meant to sell you something unoriginal. They play the numbers game and their products can’t really be protected by your own copyright because it wasn’t theirs to begin with.
Don’t get lost in a sea of repetition. Stand out!
03
Is you marketing consistent?
Again, the budget. Sure, you invested in getting a great logo but now you are using Microsoft Word to print out your home-made letter heads and marketing materials that have different fonts, different colors and photos off Pinterest. The lack of consistency in your branding will ultimately make you forgettable. A qualified designer can create branding guidelines and templates for your social media, marketing and invoicing needs in order to maintain a consistent and professional image for your business.
I can help you navigate these issues.
Featured Website Projects:
Feast your eyes on these websites!
It’s the future, and computers rule the world! I mean, almost. Either way, your business needs to catch up to the 21st century. If your business doesn’t have some online presence, you are already behind. Whether it’s setting up your Google Business Page or creating a website showcasing your products and services, Vargas Visions Design will aid you in every step of the way.
Services:
Branding Services
Branding is the name of the game when it comes to connecting with your target market. Your identity defines your story, your products or services.
• Logo
• Color Palette
• Business Name
• Branding Guidelines
• Printing and print design
Web Design Services
A great website design can impress customers, boost your search engine ranking, and improve user experience. Invest in your digital presence.
• Web Design
• Domain Name
• Hosting
• Security Features
• Maintenance
Consultation
Don’t know where to begin? I offer various consultation services to answer any basic and complex questions with no judgement.
• Branding
• Websites
• Social Media
Content Writing
Good content is informative, engaging and can establish credibility and increase online visibility.
• Website Audit
• Content Creation
• Content Research
• Grammar and Spelling
